Brand strategy, creative direction and the marketing systems behind them, for real estate, healthcare and professional service brands.
Corporate brand development
A lifestyle real estate brand, built from an established mark into a complete identity, voice and marketing system.
Positioning · Brand guidelines · Print · Advertising · Social · Copywriting
View projectBrand, recruitment & growth strategy
The brand and recruitment engine behind a network that grew from one office to twelve in about a year.
Recruitment strategy · Paid media & lead funnel · Website & agent portal · Sales collateral
View projectHealthcare brand refresh & patient education
A warmer, clearer identity for a Florida home health provider, carried from a redesigned mark into every patient touchpoint.
Logo redesign · Brand identity · Print collateral · Patient education · Social · Website
View projectAnnual reports & donor communications
Annual reports that bring patients, researchers and donors together around a mission to fund breakthrough cancer clinical trials.
ANNUAL REPORT DESIGN · CONCEPT · PROJECT MANAGEMENT · PRINT PRODUCTION
View projectJen McQueen leads brand and marketing for healthcare, real estate franchise, luxury, commercial and technology brands, with a graphic design foundation and a track record of building the systems that convert.
About Jen